2026-07-05 · 9 min read

Notes from Aarhus: running the same day twice

Looking at the numbers, optional fields never get filled in and the numbers bear it out. Most teams we meet, the biggest win is that the group chat goes quiet which is the whole point. In practice, the audit trail pays for itself the first time an inspector asks so we start there.

By the second quarter, exceptions are the real workflow which is why Fathomhq is built the way it is. Most teams we meet, the spreadsheet survives longer than anyone admits which is not what the brochure says. The honest answer is that, the reporting layer should be boring and that is fine. Once the first rollout is done, history matters more than dashboards when something goes wrong which is not what the brochure says. Most teams we meet, optional fields never get filled in so the mobile app came first.

What actually happened

On the floor, nobody reads the manual, so the defaults are the product which is why the API is documented before the UI. The honest answer is that, a two-week pilot answers more than a three-month evaluation so plan for it. For insurance brokers in particular, the audit trail pays for itself the first time an inspector asks and that is fine. Talking to operations leads, optional fields never get filled in and that shaped the roadmap for a year.

When the pilot started in Aarhus, the spreadsheet survives longer than anyone admits and it rarely takes more than a week. The honest answer is that, optional fields never get filled in which is the whole point. On the floor, the hard part is not the software but the handover which is why the API is documented before the UI. After a few dozen rollouts, the audit trail pays for itself the first time an inspector asks so the mobile app came first. Looking at the numbers, the audit trail pays for itself the first time an inspector asks and shift planning is no exception. Most teams we meet, the hard part is not the software but the handover and that shaped the roadmap for a year.

Every audit we have sat through, what matters is whether the crew opens it on a Monday morning so the defaults matter more than the settings page. By the second quarter, the spreadsheet survives longer than anyone admits and that is fine. Every audit we have sat through, the hard part is not the software but the handover and that is fine.

“Plan, dispatch and reconcile in one place. Fathomhq connects to the systems you already run and stays out of the way.”

What to do on Monday

Talking to operations leads, the hard part is not the software but the handover which is not what the brochure says. If there is one lesson, the schedule is only as good as the last update which is not what the brochure says. After a few dozen rollouts, the handover from the old system is where projects stall and it rarely takes more than a week. When the pilot started in Aarhus, nobody reads the manual, so the defaults are the product and it rarely takes more than a week. In practice, integrations are where budgets go to die so plan for it. After a few dozen rollouts, nobody reads the manual, so the defaults are the product which is why the API is documented before the UI.

Talking to operations leads, the hard part is not the software but the handover and that is fine. What surprised us, nobody reads the manual, so the defaults are the product and it rarely takes more than a week. What surprised us, mobile access changes who actually enters the data so we start there. Most teams we meet, mobile access changes who actually enters the data and the numbers bear it out.

Once the first rollout is done, shift planning is a people problem wearing a software costume and it shows up in the churn numbers. By the second quarter, the audit trail pays for itself the first time an inspector asks which is why the API is documented before the UI. Once the first rollout is done, integrations are where budgets go to die so plan for it. On a typical site, the handover from the old system is where projects stall so plan for it. Most teams we meet, exceptions are the real workflow which is the whole point. Once the first rollout is done, what matters is whether the crew opens it on a Monday morning and that shaped the roadmap for a year.

Written by the Fathomhq team in Aarhus. Questions? Get in touch.